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<channel>
	<title>Sereno Group Blog</title>
	<atom:link href="http://www.serenogrouprealestate.com/feed/" rel="self" type="application/rss+xml" />
	<link>http://www.serenogrouprealestate.com</link>
	<description>Sereno Group Real Estate Services</description>
	<lastBuildDate>Tue, 15 May 2012 23:04:25 +0000</lastBuildDate>
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		<title>SILVAR&#8217;S REALTOR SERVICE VOLUNTEER DAY (RSVP)!</title>
		<link>http://www.serenogrouprealestate.com/silvars-realtor-service-volunteer-day-rsvp/</link>
		<comments>http://www.serenogrouprealestate.com/silvars-realtor-service-volunteer-day-rsvp/#comments</comments>
		<pubDate>Tue, 15 May 2012 23:02:23 +0000</pubDate>
		<dc:creator>Ryan Iwanaga</dc:creator>
				<category><![CDATA[Area Highlights]]></category>
		<category><![CDATA[Sereno Group]]></category>
		<category><![CDATA[mary kay groth]]></category>
		<category><![CDATA[RSVP]]></category>
		<category><![CDATA[SILVAR]]></category>
		<category><![CDATA[volunteer]]></category>

		<guid isPermaLink="false">http://www.serenogrouprealestate.com/?p=722</guid>
		<description><![CDATA[The Sereno Group had the fortunate opportunity to volunteer at the annual Silicon Valley Association of Realtors’ “Realtors Service Volunteer Program” (RSVP) day.  RSVP was created over 10 years ago by the association for Realtors and Realtor Affiliates to assist seniors and the homebound with household tasks that often prove difficult for the elderly and [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.serenogrouprealestate.com/wp-content/uploads/2012/05/RSVP_logo_2008TrademarkSILVAR.jpg"><img class="alignleft size-medium wp-image-723" title="RSVP_logo_2008Trademark(SILVAR)" src="http://www.serenogrouprealestate.com/wp-content/uploads/2012/05/RSVP_logo_2008TrademarkSILVAR-192x300.jpg" alt="" width="155" height="243" /></a>The <a href="http://www.serenogroup.com/" target="_blank">Sereno Group</a> had the fortunate opportunity to volunteer at the annual Silicon Valley Association of Realtors’ “Realtors Service Volunteer Program” (<a href="http://www.silvar.org/index.cfm/rsvp_program.htm" target="_blank">RSVP</a>) day.  RSVP was created over 10 years ago by the association for Realtors and Realtor Affiliates to assist seniors and the homebound with household tasks that often prove difficult for the elderly and homebound to complete.</p>
<p>Basic tasks such as washing windows, flipping mattresses, changing smoke detector batteries and furnace filters are often the most difficult for recipients to complete and the RSVP volunteers work throughout the day to assist each home owner.</p>
<p>This year, the approximate 100 RSVP Los Gatos-Saratoga District volunteers worked in small teams to work throughout the local area.  Gutters were cleaned, weeds pulled, and porches were swept during a beautiful Silicon Valley day.</p>
<p>Having participated in RSVP for the last several years, I am always so grateful for the experience of helping people of the local community who are in need.  The people we visit are typically longtime residents of the area and have contributed in some way to the history and culture of the area.</p>
<p><a href="http://www.serenogrouprealestate.com/wp-content/uploads/2012/05/DSC00072.jpg"><img class="alignleft size-medium wp-image-725" title="Sereno Group's Weny Lannon-Potts and C.T. Harris" src="http://www.serenogrouprealestate.com/wp-content/uploads/2012/05/DSC00072-300x225.jpg" alt="" width="300" height="225" /></a>Sereno Group’s <a href="http://www.marykaygroth.com/" target="_blank">Mary Kay Groth</a> was the RSVP Los Gatos-Saratoga chair and helped to organize, coordinate, and oversee the volunteer effort for this year’s event.  She did a fantastic job and the day was a wonderful success!</p>
<p>Thank you to all of the volunteers from Sereno Group and to everyone who participated throughout SILVAR in making this year’s event one of the best ever.  We made a difference.</p>
<p><a href="http://www.serenogrouprealestate.com/wp-content/uploads/2012/05/DSC00067.jpg"><img class="alignleft size-medium wp-image-724" title="RSVP LOS GATOS SARATOGA GROUP PHOTO" src="http://www.serenogrouprealestate.com/wp-content/uploads/2012/05/DSC00067-300x225.jpg" alt="" width="300" height="225" /></a></p>
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		<title>Sereno Group Event: Free E-Recycling of Electronics</title>
		<link>http://www.serenogrouprealestate.com/sereno-group-event-free-e-recycling-of-electronics/</link>
		<comments>http://www.serenogrouprealestate.com/sereno-group-event-free-e-recycling-of-electronics/#comments</comments>
		<pubDate>Thu, 19 Apr 2012 13:09:58 +0000</pubDate>
		<dc:creator>Mary Pope-Handy</dc:creator>
				<category><![CDATA[Events]]></category>
		<category><![CDATA[electronics]]></category>
		<category><![CDATA[free]]></category>
		<category><![CDATA[los altos]]></category>
		<category><![CDATA[los gatos]]></category>
		<category><![CDATA[recycle]]></category>
		<category><![CDATA[santa cruz]]></category>
		<category><![CDATA[Sereno Group]]></category>

		<guid isPermaLink="false">http://www.serenogrouprealestate.com/?p=704</guid>
		<description><![CDATA[Sereno Group Event: Free E-Recycling of Electronics]]></description>
			<content:encoded><![CDATA[<p>Please stop by a Sereno Group office in Los Gatos, Los Altos or Santa Cruz to take part in a FREE e-waste, e-recycling<br />
collection event on   Sunday April 22    9:30AM- 3:30- PM.</p>
<p><a rel="attachment wp-att-5565" href="http://www.serenogrouprealestate.com/?attachment_id=5565"><img class="alignnone size-large wp-image-5565" title="ERecycle Event at Sereno Group" src="http://sanjoserealestatelosgatoshomes.com/wp-content/uploads/2012/04/ERecycle-image-640x225-600x210.jpg" alt="ERecycle Event at Sereno Group" width="458" height="160" /></a></p>
<p>Metech Recycling has an incredible 95% success rate with getting these items securely recycled for manufacture!</p>
<p><strong>Items accepted:</strong><br />
Monitors/TVs<br />
Computers/Laptops<br />
Cell phones/Telecom Equipment<br />
Wire/Cable/PC Boards/Scrap Metal<br />
Video tapes<br />
Mice/Keyboards<br />
Printers/Fax/Copy Machines<br />
Stereo Equipment, Speakers<br />
DVD/CD/MP3 Players<br />
Microwave Ovens</p>
<p><strong><em>Please, No Household Appliances</em></strong>:<br />
Vacuum Cleaners, Toasters, Ovens, Etc.<br />
Also no lights of any kind, no batteries</p>
<p><strong>Where to go to drop off the approved items?</strong></p>
<p>Los Gatos/Saratoga<br />
214 Los Gatos-Saratoga Rd.<br />
Los Gatos 408-335-1400</p>
<p>Los Altos/Palo Alto<br />
369 S. San Antonio Rd.<br />
Los Altos 650-947-2900</p>
<p>Santa Cruz<br />
2407 Porter St. #150<br />
Soquel 831-460-1100</p>
<p><strong>Service Provided by</strong><br />
GreenMouse, Inc. a CA State Approved Col lector , CEW ID# 103153<br />
442 Reynolds Ci rcle, San Jose, CA 95112<br />
(408) 464-9999<br />
www.greenmouse.com</p>
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		<title>Real Trends Names Sereno Group Agents Top Producers for Per-Agent Production</title>
		<link>http://www.serenogrouprealestate.com/real-trends-names-sereno-group-agents-top-producers-for-per-agent-production/</link>
		<comments>http://www.serenogrouprealestate.com/real-trends-names-sereno-group-agents-top-producers-for-per-agent-production/#comments</comments>
		<pubDate>Wed, 04 Apr 2012 13:11:56 +0000</pubDate>
		<dc:creator>Chris Trapani</dc:creator>
				<category><![CDATA[Sereno Group]]></category>
		<category><![CDATA[brokerage]]></category>
		<category><![CDATA[Production]]></category>
		<category><![CDATA[ranking]]></category>
		<category><![CDATA[Real Trends]]></category>
		<category><![CDATA[Realtors]]></category>

		<guid isPermaLink="false">http://www.serenogrouprealestate.com/?p=708</guid>
		<description><![CDATA[The newest Real Trends Report, which analyses and ranks the top brokerage sales numbers across the United States, names Sereno Group in three key areas of production.]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.serenogrouprealestate.com/wp-content/uploads/2012/04/2008-LOGO-150x150.jpg"><img class="alignleft size-full wp-image-709" style="margin: 2px 5px;" title="Sereno Group Real Estate" src="http://www.serenogrouprealestate.com/wp-content/uploads/2012/04/2008-LOGO-150x150.jpg" alt="Sereno Group Real Estate" width="150" height="152" /></a>We are pleased to announce that in the newest Real Trends Report, Sereno Group Realtors are ranked among the top 10 in the US in  terms of Per Agent Productivity, and #1 in Silicon Valley for the second  year in a row.</p>
<p><a href="http://realtrends.com/products/rt500/top-50-sales-volume-per-agent" target="_blank">http://realtrends.com/products/rt500/top-50-sales-volume-per-agent</a></p>
<p>Luxury buyers and sellers in Silicon Valley and beyond will be interested to learn that Sereno Group ranked #5 in the United States for the highest Average Sales Price.</p>
<p><a href="http://realtrends.com/products/rt500/top50-average-sales-price" target="_blank">http://realtrends.com/products/rt500/top50-average-sales-price</a></p>
<p>Additionally,  Sereno Group is ranked #101 among all  Residential Real Estate Firms in the United States for 2011 overall  production (up from #124 last year).  Sereno Group is not a large company, so being named on this list and rising so well is a great accomplishment.</p>
<p><a href="http://realtrends.com/products/rt500/real-trends-500-by-volume" target="_blank">http://realtrends.com/products/rt500/real-trends-500-by-volume</a></p>
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		<title>Silicon Valley Real Estate Market Deja Vu</title>
		<link>http://www.serenogrouprealestate.com/silicon-valley-real-estate-market-deja-v/</link>
		<comments>http://www.serenogrouprealestate.com/silicon-valley-real-estate-market-deja-v/#comments</comments>
		<pubDate>Sat, 10 Mar 2012 13:33:33 +0000</pubDate>
		<dc:creator>Mary Pope-Handy</dc:creator>
				<category><![CDATA[Current Market News]]></category>
		<category><![CDATA[homes]]></category>
		<category><![CDATA[houses]]></category>
		<category><![CDATA[inventory shortage]]></category>
		<category><![CDATA[real estate market]]></category>
		<category><![CDATA[seller's market]]></category>
		<category><![CDATA[Silicon Valley]]></category>

		<guid isPermaLink="false">http://www.serenogrouprealestate.com/?p=716</guid>
		<description><![CDATA[It's a hot seller's market in Silicon Valley.]]></description>
			<content:encoded><![CDATA[<p>The Silicon Valley real estate market is once again a <strong><em>very hot seller&#8217;s market</em></strong> in many areas and price points. It seems to have almost &#8220;turned on a dime&#8221; in the first week in February. We have seen this happen before &#8211; but not for a long time.  To me, this feels a lot like 2000.</p>
<p>Across San Jose and Santa Clara County, it had already been a seller&#8217;s market in general, with the lowest priced properties attracting not only first time home buyers with FHA backed financing, but also investors, who were often armed with all all-cash purchase offers.  Needless to say, this has made it challenging for the buyer with a small down payment and FHA constraints.  The under $300,000 and even under $500,000 houses and condos have been rife with multiple offers for many months.</p>
<p>So what&#8217;s new about what happened in early February?</p>
<p>Suddenly that severe seller&#8217;s market situation moved into many more price points and areas.</p>
<p>Most years, the<strong> inventory of homes for sale</strong> in the San Jose area (the Peninsula, Silicon Valley, Santa Cruz)  rises pretty noticeably somewhere after the Super Bowl or Valentine&#8217;s Day.  Usually there&#8217;s<em> a little shortage</em> as compared to the demand. This year, however, the inventory just didn&#8217;t come up to normal levels.  In fact, it was and has been about half of normal.  Below please find a &#8220;live chart&#8221; from Altos Research (to which I have a subscription) of the inventory of San Jose houses for sale over the last few years. By way of comparison, please find the month of January for recent years and note how different the inventory has been year over year.</p>
<p><img src="http://charts.altosresearch.com/altos/app?s=inventory:l,&amp;ra=c&amp;q=a&amp;st=CA&amp;c=SAN%20JOSE&amp;z=a&amp;sz=m&amp;ts=g&amp;rt=sf&amp;service=chart&amp;pai=50109450&amp;co=0&amp;endDate=&amp;startDate=" alt="Real Estate Market Chart by Altos Research www.altosresearch.com" /></p>
<p>Buyers, though, did come into the market. Low interest rates, better employment, the rising value of tech stocks (especially Apple), and the IPOs of many companies translate into residents who no longer want to be renters.</p>
<p><strong>What we have is a severe supply and demand imbalance.</strong> <span id="more-716"></span> That is creating a very low months of inventory situation, multiple offers, overbids, <a href="http://sanjoserealestatelosgatoshomes.com/should-you-write-an-offer-with-no-contingencies-what-is-the-risk-with-a-non-contingent-offer/" target="_blank">non-contingent offers</a> (no inspection, appraisal or loan contingencies) rising prices and discouraged and exhausted buyers in many areas and price ranges (rather than just in the least expensive pricing bands).  It is not everywhere, but it is now common, particularly in the areas with the best schools and shortest commutes to Cupertino, Palo Alto, Mountain View, Menlo Park or Sunnyvale.  <strong><em>This is the epicenter of the hot market. </em></strong></p>
<p>Home buyers can find this to be a very frustrating time, particularly if they end up in a multiple offer situation where there are dozens of contracts on a property and they never see a counter offer or get a reason why their purchase agreement wasn&#8217;t accepted.</p>
<p>Sellers, too, find that with an over heated market, and everything they&#8217;re reading, worry creeps in that perhaps they &#8220;left too much money on the table&#8221;.  I&#8217;ve personally seen sellers who sold for over list price with multiple offers wonder if they couldn&#8217;t have gotten a little bit more, &#8220;if only&#8230;.&#8221;</p>
<p>Emotions are running a little high. Agents are exhausted too as buyers are in a feverish race to buy before price rise any further and they become priced out of the market.</p>
<p>How to respond to this market? We Realtors cannot tell you if prices will continue to rise or if they will fall.  We do know that when supply and demand are out of balance, it impacts where home values go.  Right now, inventory is critically low and demand is high in many areas. For the moment, we expect prices to continue to nudge up. A big influx of inventory could change that, but as of right now, we don&#8217;t see it happening.</p>
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		<title>Santa Clara County Real Estate Market Dynamics</title>
		<link>http://www.serenogrouprealestate.com/santa-clara-county-real-estate-market-dynamics/</link>
		<comments>http://www.serenogrouprealestate.com/santa-clara-county-real-estate-market-dynamics/#comments</comments>
		<pubDate>Tue, 29 Nov 2011 02:32:11 +0000</pubDate>
		<dc:creator>Chris Trapani</dc:creator>
				<category><![CDATA[Current Market News]]></category>
		<category><![CDATA[Chris Trapani]]></category>
		<category><![CDATA[housing market]]></category>
		<category><![CDATA[market dynamics]]></category>
		<category><![CDATA[santa clara county]]></category>
		<category><![CDATA[Sereno Group]]></category>
		<category><![CDATA[statistics]]></category>
		<category><![CDATA[trends]]></category>

		<guid isPermaLink="false">http://www.serenogrouprealestate.com/?p=684</guid>
		<description><![CDATA[Santa Clara County Real Estate Market Dynamics through Oct 2011]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.valleyofheartsdelight.com/agent_files/SCC%20Oct%2011.pdf"><img class="alignright size-full wp-image-685" title="Santa Clara County Months Supply of Inventory Through Oct 2011" src="http://www.serenogrouprealestate.com/wp-content/uploads/2011/11/SCC-MSI-Thru-Oct-2011.jpg" alt="Santa Clara County Months Supply of Inventory Through Oct 2011" width="300" height="150" /></a>The most updated Market Dynamics statistics for <a href="http://www.valleyofheartsdelight.com/agent_files/SCC%20Oct%2011.pdf" target="_blank"><span style="text-decoration: underline;"><strong>Santa Clara  County</strong> <strong>through October  2011</strong></span></a> can be found by clicking this link.  These statistics  are for <strong><em>Single Family  and Condo/Townhomes</em></strong> in Santa Clara  County<em>.</em></p>
<p>Here are some  highlights to pay particular attention to as you review the data/graphs  through October 2011:</p>
<p><strong> </strong></p>
<p><strong>1. </strong><strong>Median  Price</strong>- The Median Price  dipped down modestly again for the fourth month in a row to $472,000 from last  month’s mark of $476,000.  October 2011’s median price is less than the same  month for the past two years (2010/$521,000 &amp; 2009/$512,000).  The two year  average Median is $507,000.</p>
<p><strong> </strong></p>
<p><strong>2. </strong><strong>Supply &amp; Demand  (Units)-</strong> What we are  measuring in each of these categories is the two year average moving trend; The  two year trend line for the following categories, For Sale (supply/inventory),  Under Contract (pending sales) and Sold (closed escrows), are as follows &#8211;  <strong>For Sale/inventory</strong> continued its downward slide<span style="text-decoration: underline;"> </span>@ <strong> -7.8%</strong>.  The number of  <strong>under contract properties (pending sales)</strong> continued to trend up  significantly <strong>+23.4%</strong><strong> </strong>and the  <strong>sold/closed escrows</strong> reversed the downward trajectory from last  month turning back up  <strong>+1.5</strong><strong>%.</strong> <em>Pending sales,  which continue in a positive, upward trajectory reached 1536 at of the end of  October 2011 as compared to 1171 in October 2010 and 1520 in October of 2009<strong> …</strong>this increase in pending sales indicates the potential for a strong final  closing month of 2011.</em></p>
<p><strong>3. </strong><strong>Month’s Supply of  Inventory (MSI) &amp; Days on Market</strong>- The overall Months  Supply of Inventory (months of inventory available based on the total existing  supply divided by the rate of sales)<span style="text-decoration: underline;"> </span>amazingly, continues to decline and  remained at or near a five<strong> year low</strong> of <strong>2.1 months supply  at month end,  down from last month’s figure of 2.7 months (and also less  than the level of October 10’/4.9 month’s supply and also less than October of  two years ago: 3.4 month’s supply). </strong> Days on market  increased slightly for the fourth month in a row, up from 65 to 67 days month  over month.  The Month’s Supply of Inventory is one marker that should be given  particular attention as the lowest month’s supply in several years is keeping  pressure on the market and is a key factor in sustaining valuation levels and  leading to appreciation potential over time.</p>
<p><strong> </strong></p>
<p><strong>4. </strong><strong>Sales  Absorption</strong>- Measuring the two  year average trend line in the following categories shows under contract  properties continuing their upward climb (+40.5%) and number of closed/sold  escrows also clicked up further into positive territory (+11.4%) over the past  two years (both figures showing increasing strength when compared to the prior  month).  Another compelling statistic in this graph remains Percent Under  Contract (at a five year high)….<strong>28.1%</strong> of the active  properties/listings were under contract at the end of October, which is up  from 24% in September and 23.6% in August (as a further comparison October  2010/15.2% and October 2009/20.5%).  This percent under contract figure is  another key marker to pay attention to as the two year average remains at 18.6%  and we are presently north of this mark.  As we have discussed in our sales  meetings, this is the highest percentage of active listings we have seen under  contract in nearly 5 years.   Additionally, it has been suggested that 25% PUC  is the mark of equilibrium in the Bay Area real estate where the market is no  longer slanted in favor of the buyer or seller.</p>
<p>As we predicted at  the end of 2010, Month’s Supply of Inventory and the Percent Under Contract have  been key indicators to studying this year’s market.  The Month’s Supply has  touched five plus year lows while the Percent of active listings under contract  has reached heights not seen in over five years.  The other interesting and  positive note has been the increased number of pending sales particularly during  the latter half of this year.  In a supply and demand market such as real  estate, the formula is simple; when you combine these statistics with increasing  buyer demand and activity, the result will be a robust market and the beginnings  of price appreciation.  We anticipate a strong finish for 2011 (particularly  considering the large number of pending sales in the pipeline) with continued  and increased momentum into 2012 throughout Silicon Valley and the Bay  Area.<span id="more-684"></span></p>
<p>While there has been  much concern surrounding the Euro and the resolution of sovereign debt  throughout the region, there has also been some continued positive news about  tech, jobs and improvements in the Bay Area and beyond…Although the Stock market  has been volatile all year, there is some renewed hope today that Europe may be  making progress on its debt solution and the market is reacting favorably…There  were also solid reports on early Holiday Sales that were positively impacting  the stock market today…We would be remiss in not mentioning the fact that  Silicon Valley’s IPO activity is having a positive impact on real estate and  will continue to do so in the coming year (see link/article below which includes  a slideshow on several of the pending/upcoming IPO’s)…</p>
<p><strong>U.S. Stocks Rise on  Holiday Sales, Europe Progress</strong></p>
<p><a href="redir.aspx?C=97de63f19a9540ffb7153cdaee2345ed&amp;URL=http%3a%2f%2fwww.bloomberg.com%2fnews%2f2011-11-27%2fu-s-stock-index-futures-gain-after-report-on-imf-planning-loan-to-italy.html" target="_blank">http://www.bloomberg.com/news/2011-11-27/u-s-stock-index-futures-gain-after-report-on-imf-planning-loan-to-italy.html</a></p>
<p>Slideshow: Silicon Valley IPOs line up behind Groupon</p>
<p><a href="http://www.bizjournals.com/sanjose/news/2011/10/28/slideshow-ipos-ready-to-perk-up-again.html" target="_blank">http://www.bizjournals.com/sanjose/news/2011/10/28/slideshow-ipos-ready-to-perk-up-again.html</a></p>
<p>As we head into  December with a healthy pending pipeline, there is much to be optimistic and  excited about in the Bay Area for the coming New Year ahead.</p>
<p><em>Chris Trapani is an owner, founder and CEO of Sereno Group, the premier real estate firm in Silicon Valley. You can read more about him on his <a href="http://www.valleyofheartsdelight.com/agent_files/SCC%20Oct%2011.pdf" target="_blank">online profile</a> (though the company is now up to about 160 agents and 5 years in existence!).</em></p>
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		<title>Sereno Group Annual Pumpkin Decorating Contest</title>
		<link>http://www.serenogrouprealestate.com/sereno-group-annual-pumpkin-decorating-contest/</link>
		<comments>http://www.serenogrouprealestate.com/sereno-group-annual-pumpkin-decorating-contest/#comments</comments>
		<pubDate>Mon, 17 Oct 2011 02:34:15 +0000</pubDate>
		<dc:creator>Ryan Iwanaga</dc:creator>
				<category><![CDATA[Events]]></category>
		<category><![CDATA[contest]]></category>
		<category><![CDATA[decorating]]></category>
		<category><![CDATA[halloween]]></category>
		<category><![CDATA[pumpkin]]></category>
		<category><![CDATA[Ryan Iwanaga]]></category>
		<category><![CDATA[Sereno Group]]></category>

		<guid isPermaLink="false">http://www.serenogrouprealestate.com/?p=682</guid>
		<description><![CDATA[Halloween is almost here and it is time to get creative! Sereno&#8217;s in on the spirit too. Each year, Sereno Group Real Estate offices in the San Jose, Peninsula, Santa Cruz and Silicon Valley area have a Halloween pumpkin decorating contest for kids. Winner’s pumpkins (and names of winners if parental permission is received) will [...]]]></description>
			<content:encoded><![CDATA[<p><a rel="attachment wp-att-4750" href="http://www.serenogrouprealestate.com/?attachment_id=4750"><img class="alignright size-full wp-image-4750" style="width: 172px; height: 172px;" title="Sereno Group Pumpkin Decorating contest" src="http://sanjoserealestatelosgatoshomes.com/wp-content/uploads/2011/10/Sereno-Pumpkin-Decorating-contest.png" alt="Sereno Group Pumpkin Decorating contest" hspace="5" vspace="2" align="right" /></a>Halloween is almost here and it is time to get creative! Sereno&#8217;s in on the spirit too. Each year, Sereno Group Real Estate offices in the San Jose, Peninsula, Santa Cruz and Silicon Valley area have a Halloween pumpkin decorating contest for kids. Winner’s pumpkins (and names of winners if parental permission is received) will be advertised in our local papers after the contest is finished. And of course there are prizes!!</p>
<p><strong><img style="width: 239px; height: 150px; margin: 2px 7px;" src="http://www.realtown.com/uploads/25598/images/PumpkinContestSmaller.jpg" alt="Some of the pumpkins which have been turned in so far in 2011 to a Sereno Group real estate office. Go kids!" hspace="4" vspace="2" width="300" height="188" align="left" />What do you need to know?  Here are the contest rules:</strong></p>
<p>Absolutely No Carving!</p>
<p>Decorate your own small pumpkin, or pick up a complimentary pumpkin at one of our offices in Los Gatos, Saratoga, Soquel/Santa Cruz, Los Altos, or Palo Alto.</p>
<p>3 age groups: toddler, early elementary, late elementary</p>
<p>All contestants will receive a gift goodie bag</p>
<p>One grand prize per age group, per office, will be awarded</p>
<p>Any carved or punctured pumpkins will be disqualified due to rotting</p>
<p>All entries must be dropped off at your nearest Sereno Group Office by Friday, October 21st at 5pm. Judging will happen the week of October 24th during our regular real estate marketing meeting.</p>
<p><strong>Where and when can you drop off a pumpkin? </strong></p>
<p>Please find the office locations and hours below (Palo Alto, Saratoga, Los Gatos, Santa Cruz/Soquel &#8211; next year the Willow Glen office will be open too!). We are looking forward to seeing some wonderful kids&#8217; creations!</p>
<p><img src="http://www.realtown.com/uploads/25598/images/Sereno contest office locations Smaller.jpg" alt="Sereno Group office locations for pumkin decorating contest 2011" width="477" height="111" /></p>
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		<title>EATING ON “THE AVENUE” IN DOWNTOWN WILLOW GLEN</title>
		<link>http://www.serenogrouprealestate.com/eating-on-the-avenue-in-downtown-willow-glen/</link>
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		<pubDate>Wed, 28 Sep 2011 22:27:55 +0000</pubDate>
		<dc:creator>Nora Sandoval</dc:creator>
				<category><![CDATA[Area Highlights]]></category>
		<category><![CDATA[Tips]]></category>
		<category><![CDATA[dining]]></category>
		<category><![CDATA[downtown Willow Glen]]></category>
		<category><![CDATA[Lincoln Avenue]]></category>
		<category><![CDATA[San Jose]]></category>
		<category><![CDATA[Willow Glen]]></category>

		<guid isPermaLink="false">http://www.serenogrouprealestate.com/?p=666</guid>
		<description><![CDATA[Whether you choose to start your morning at a Starbuck&#8217;s or at Peet’s, or want to end your day with a glass of wine or a Margarita, Lincoln Avenue in downtown Willow Glen offers a bevy of gastronomical delights to satisfy everyone’s taste and budget. A walk down &#8220;The Avenue,&#8221; can be just what you need to satisfy [...]]]></description>
			<content:encoded><![CDATA[<div id="attachment_667" class="wp-caption alignleft" style="width: 298px"><a href="http://www.serenogrouprealestate.com/wp-content/uploads/2011/09/Grapevine.jpg"><img class="size-full wp-image-667 " title="Grapevine: Wine, Cheese, &amp; Tasting Bar" src="http://www.serenogrouprealestate.com/wp-content/uploads/2011/09/Grapevine.jpg" alt="" width="288" height="193" /></a><p class="wp-caption-text">A patron of Grapevine sits outside and enjoys &quot;The Avenue.&quot;</p></div>
<p>Whether you choose to start your morning at a Starbuck&#8217;s or at Peet’s, or want to end your day with a glass of wine or a Margarita, Lincoln Avenue in downtown Willow Glen offers a bevy of gastronomical delights to satisfy everyone’s taste and budget. A walk down &#8220;The Avenue,&#8221; can be just what you need to satisfy your taste buds.</p>
<p>Soon to be the home of <a href="http://www.serenogroup.com/" target="_blank"><strong>Sereno Group</strong></a> Willow Glen<strong>, </strong>our goal of <strong><em>Redefining Real</em></strong> <strong>Estate</strong> will be a lot more fun being in the heart of downtown and just walking distance from a host of “good eats.”</p>
<p>Starting at the corner of Lincoln Avenue and Willow Street,<a href="http://billscafe.com/" target="_blank"> Bill&#8217;s Café</a> is a long-time favorite of the breakfast crowd. The smell of good old fashioned pancakes and waffles, traditional bacon and eggs or the more fanciful Eggs Benedict draws you in like a moth to a flame. Bill’s serves up a healthy portion for a reasonable price. Just be ready for a short wait.</p>
<p>If you are in a bit more of a hurry, there are our old standards, <strong>Noah&#8217;s Bagels, Jamba Juice and Pete&#8217;s Coffee</strong>. Of course, <strong>Starbuck’s</strong> is not far away located at the other end of the avenue at Lincoln and Minnesota Avenues.</p>
<p>A cornerstone of the neighborhood is <a href="http://www.willowstreet.com/  " target="_blank">Willow Street Wood-Fired Pizza</a>. With an excellent selection of entrees, pasta dishes, great salads and delicious thin crust pizza, Willow Street is a family favorite for lunch and dinner. I recently had the Grilled Salmon with Fresh Mango Salsa, which was done to perfection. Their daily specials are fresh, imaginative and mouth-watering.</p>
<p><a href="http://www.aquicalmex.com/home/index.php   " target="_blank">Aqui Cal-Mex</a>, serves a unique fusion of fresh, healthy and scrumptious California-Mexican wraps, salads and entrees. Aqui’s provides outdoor seating in their rear patio, which is heated during the cooler season. My wrap of choice is the Crisp Crabcake Wrap with chipotle dressing, jicama and organic spinach. You can enjoy your meal with a fresh Mango Margarita from the restaurant’s full service bar.</p>
<p><a href="http://www.serenogrouprealestate.com/wp-content/uploads/2011/09/LaVilla1.jpg"><img class="alignleft size-full wp-image-675" title="La Villa Deli &amp; Gourmet Shop" src="http://www.serenogrouprealestate.com/wp-content/uploads/2011/09/LaVilla1.jpg" alt="" width="288" height="193" /></a><a href="http://www.wglavilla.com/" target="_blank">La Villa Deli &amp; Gourmet Shop</a> is famous for fresh home-made ravioli, cooked and cured meats, cheeses and Italian sweets. Many weekends the outdoor BBQ tempts you from blocks away with the aroma of grilling meats. This is a MUST shopping adventure when visiting The Avenue</p>
<p>Top rated <a href="http://www.taiwanrestaurantsj.com/" target="_blank">Taiwan Restaurant</a> specializes in Szechwan, Cantonese and Taiwan dishes. Taiwan has been a landmark of The Avenue for over 14 years. Pay attention to the little red “pepper” on the menu. When they say “hot,” they mean HOT!</p>
<p><a href="http://www.johnsxlntfoods.com/" target="_blank">John’s XLNT Foods</a>, established in 1976 has been a longstanding family restaurant serving Greek, Italian and American comfort foods. Almost any weekend you can expect a line outside waiting for breakfast or lunch. The corn beef and hash is “best of show” on their menu.</p>
<p><span id="more-666"></span>New on the scene is <a href="http://www.haymarketwillowglen.com/">Hay Market Willow Glen</a>. Owner, Joe Cirone presents a menu focused on faire that is fresh, local, seasonal and organic. Seating is shared across three large communal tables, seating groups of 10 to 12. Good reviews so far. No reservations.</p>
<p><a href="http://www.opawillowglen.com/" target="_blank">Opa Authentic Greek Cuisine</a> prides themselves on affordable, fresh, homemade foods prepared daily in the homemade traditions. This location is small and seating is tight but the atmosphere is friendly. The braised lamb is always a good call and the smell of garlic fries fills the place, a personal favorite.<strong> </strong></p>
<p>If you are looking for just one big, delicious slice of pizza then go no further than <a href="http://pizzamyheart.com/Pizza_My_Heart_Locations.html#WillowGlen">Pizza My Heart</a>. Founded in 1981 near Capitola Beach, Pizza My Heart has an eclectic menu of meat and vegetarian pizzas and salads. Treat yourself to a slice of the chicken-bacon pizza, you will not regret it!</p>
<p>Wrap things up with a nice glass of wine at <a href="http://www.grapevinewillowglen.com/">The Grapevine</a> at the south end of Lincoln near Minnesota Avenue. This relaxing and inviting venue opened on the avenue about 6 years ago. They carry mostly California wines (about 75%), and seem to specializing in small production wines (5000 cases or less) at reasonable prices. Wine tasting events are scheduled and available on-line.</p>
<p>Next time you are having a cup of coffee, a glass of wine or a meal at any of the fantastic restaurants along “The Avenue,” take a look around and you might just see me at the table next to you.</p>
<p>Follow Nora Sandoval on Twitter, <a href="http://www.twitter.com/norasellshomes/">www.twitter.com/norasellshomes/</a> or read her blog <a href="http://www.sjrosegardenrealestate.com/">www.sjrosegardenrealestate.com</a> for real estate news and market updates.</p>
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		<title>APTOS IS FOR THE BIRDS</title>
		<link>http://www.serenogrouprealestate.com/aptos-is-for-the-birds/</link>
		<comments>http://www.serenogrouprealestate.com/aptos-is-for-the-birds/#comments</comments>
		<pubDate>Thu, 01 Sep 2011 19:51:28 +0000</pubDate>
		<dc:creator>Terry Ballantyne</dc:creator>
				<category><![CDATA[Area Highlights]]></category>
		<category><![CDATA[santa cruz]]></category>
		<category><![CDATA[Sereno Group]]></category>
		<category><![CDATA[sooty shearwater]]></category>
		<category><![CDATA[terry ballantyne]]></category>

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		<description><![CDATA[One of the curious and amazing events on our Monterey Bay is the gathering of Sooty Shearwaters, the dark medium size birds that swarm by the millions over large masses of Anchovies. These remarkable birds travel 39,000 miles from their breeding grounds in New Zealand and Chile. Taking advantage of prevailing winds along different parts [...]]]></description>
			<content:encoded><![CDATA[<p>One of the curious and amazing events on our Monterey Bay is the  gathering of <a href="http://en.wikipedia.org/wiki/Sooty_Shearwater" target="_blank">Sooty Shearwaters</a>, the dark medium size birds that swarm by  the millions over large masses of Anchovies.</p>
<p>These remarkable birds travel <a href="http://terranature.org/sootyShearwaterMigration.htm" target="_blank">39,000 miles</a> from their breeding  grounds in New Zealand and Chile. Taking advantage of prevailing winds  along different parts of the migration route, the birds trace giant  figure eights over the Pacific Basin.</p>
<p><a href="http://www.serenogrouprealestate.com/wp-content/uploads/2011/09/sootyShearwaterTracks300.jpg"><img class="alignleft size-full wp-image-661" title="Sooty Shearwater Migration Map" src="http://www.serenogrouprealestate.com/wp-content/uploads/2011/09/sootyShearwaterTracks300.jpg" alt="" width="300" height="222" /></a></p>
<p>The birds travel that distance in one season and stop little to eat  on the way. They then feast on shrimp, krill and fish, often diving to  225 feet! Electronic tags have recorded birds diving to these depths to  capture their prey. Average dive depth was about 14 meters (46 feet).</p>
<blockquote><p><em><strong>Sooty Shearwater fly 65,000 km (39,000 miles) in a roundtrip journey each year. It is the longest recorded animal migration.</strong></em></p></blockquote>
<p>These noisy birds fly by dipping from side to side on stiff wings  with few wing beats, the wingtips almost touching the water. Its flight  is powerful and direct, with wings held stiff and straight, giving the  impression of a very small albatross. This shearwater is identifiable by  its dark plumage which is responsible for its name. In poor viewing  conditions it looks all black, but in good light it shows as dark  chocolate-brown a silvery strip along the center of the underwing. <em><strong><br />
</strong></em><em><strong> </strong></em></p>
<p><em><strong> </strong></em></p>
<p><em><strong> </strong></em></p>
<p><em><strong></p>
<blockquote><p>Alfred Hitchcock was interested in the invasion of the birds into Rio Del Mar, a neighborhood in Aptos.</p></blockquote>
<p></strong></em></p>
<p><em><strong> </strong></em></p>
<p><em><strong> </strong></em></p>
<p><em><strong></strong></em><br />
When a dense fog hung over the coast on August 18th, 1961,the birds  got confused and followed the lights from Pleasure Point to <a href="http://www.serenogrouprealestate.com/lovely-peaceful-aptos/" target="_blank">Rio Del Mar</a>.  Residents woke up to dead and dazed birds all over the ground. The  birds had disgorged their fishy feast so the whole neighborhood was  pretty stinky!</p>
<p>At this time, famed movie director Alfred Hitchcock, occasional  resident of Scotts Valley, was preparing to film Daphne du Maurier&#8217;s  novel <a href="http://www.imdb.com/title/tt0056869/" target="_blank">The Birds</a>. He called the Santa Cruz Sentinel requesting a copy of  the article about the invading birds!</p>
<p>So when you come to <a href="http://www.serenogrouprealestate.com/all-about-santa-cruz-wineries/" target="_blank">Santa Cruz beaches</a> in May-June or early July,  watch for the huge gathering of Sooty Shearwaters and the dolphins that  join them in a fishy snack. It&#8217;s an amazing site to see them swirl in a  side circle devouring a meal!</p>
<p>A video of their seaside residence: <a href="http://www.youtube.com/watch?v=WLKgnkeiPR8&amp;feature=player_embedded">Sooty Shearwaters</a></p>
<p>For more information on Monterey Bay properties, Please contact <a href="http://www.terryballantyne.com/" target="_blank">Terry Ballantyne</a>.</p>
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		<title>How to sell a “hard to sell house”</title>
		<link>http://www.serenogrouprealestate.com/how-to-sell-a-hard-to-sell-house/</link>
		<comments>http://www.serenogrouprealestate.com/how-to-sell-a-hard-to-sell-house/#comments</comments>
		<pubDate>Fri, 12 Aug 2011 05:07:57 +0000</pubDate>
		<dc:creator>Mary Pope-Handy</dc:creator>
				<category><![CDATA[Tips]]></category>
		<category><![CDATA[challenges]]></category>
		<category><![CDATA[Home selling]]></category>
		<category><![CDATA[house]]></category>
		<category><![CDATA[listing]]></category>
		<category><![CDATA[Mary Pope-Handy]]></category>
		<category><![CDATA[sales]]></category>

		<guid isPermaLink="false">http://www.serenogrouprealestate.com/?p=638</guid>
		<description><![CDATA[Why isn't my Silicon Valley home selling?]]></description>
			<content:encoded><![CDATA[<p>Even in a red hot seller&#8217;s market, <a href="http://sanjoserealestatelosgatoshomes.com/what-if-your-silicon-valley-house-doesnt-sell/" target="_blank">not every home sells</a>. Some properties languish on the market &#8211; racking up 120, 200, 300 &#8220;<em>days on market</em>&#8221; or more.  <strong>Often pricing is the issue</strong>: the house is simply over priced for the current market conditions.  But while <em>pricing is the</em> <em>most common culprit</em> as to why homes don&#8217;t sell, it&#8217;s not the only reason. (Some agents will say that &#8220;the right price can fix any problem&#8221; but often it&#8217;s less expensive to address other things before changing the list price &#8211; and our goal is to net our sellers the most money so we need to not be lazy and think that pricing is the only possible issue and a price reduction the only solution.)</p>
<p>If a Silicon Valley condo, house or townhouse isn&#8217;t getting any offers, it&#8217;s important to take a hard look at the situation and see what&#8217;s happening.  Potential culprits could be <strong>neighborhood conditions</strong> (too many cars on the street, close proximity of high voltage power lines, neighbors who don&#8217;t keep up their yards &#8211; these things we cannot change but perhaps can only address via price), <strong>interior problems</strong> such as clutter, cooking odors or poor staging, <strong>structural issues</strong>, <strong>showing difficulties</strong> (sellers hanging around during showings, no lockbox, appointment only viewings, overly restrictive showing schedule);  <strong>geologic or natural hazard issues</strong> (being on a major earthquake fault zone or flood plain, having property or access which is scary or steep &#8211; these can&#8217;t be fixed, in most cases), <strong>bad feng shui</strong> or a myriad of other issues, some of which can be changed and some of which cannot. </p>
<p><strong>Ineffective or below par marketing</strong>  can be at fault sometimes.  The most common marketing error I see is bad photography or a lack of photos altogether.  A  low commission rate offered to the buyer&#8217;s agent may play a role in low showings too so scrutinize that also &#8211; this is also a marketing issue.  (I have a few times seen compensation offered to the buyer&#8217;s agent at $1 or just a little more &#8211; that won&#8217;t really entice a buyer&#8217;s agent to show the property.)  But please realize that even if an agent did <em>all the marketing in the world</em>, it <em>won&#8217;t work if the price is wrong</em> &#8211; so that must be on target for the marketing to be effective for San Jose, Los Gatos, Saratoga and Santa Clara County homes.</p>
<p><a href="http://www.serenogrouprealestate.com/wp-content/uploads/2011/08/Pricing-target-smaller.jpg"><img class="alignright size-full wp-image-640" title="Pricing target " src="http://www.serenogrouprealestate.com/wp-content/uploads/2011/08/Pricing-target-smaller.jpg" alt="Pricing target " width="271" height="268" /></a><em><strong>How serious is the problem?</strong></em>  We can understand it if we begin with some basic questions: </p>
<ol>
<li>Are there showings? Do cars pull up and drive by rather than having its occupants get out to see the property?  If they aren&#8217;t getting out of the car at all, we have a <strong>big</strong> problem!</li>
<li>Are there only a few showings?  We like to see 3-5 per week at least. If it&#8217;s fewer than that, we need to find out why and discover a way to boost the showings.</li>
<li>Are there enough showings but no offers? If that&#8217;s the case, pricing or condition or marketing is probably not too far off.  Perhaps only small tweaks are needed to get a market value offer!</li>
</ol>
<p>If your home isn&#8217;t selling, it&#8217;s helpful to take in the feedback (assuming some has been provided), spend a great deal of time understanding current market conditions so you <a href="http://www.popehandy.com/selling/index.cfm?page_ID=8192" target="_blank">don&#8217;t over price</a>, and make sure that the property has great marketing, access, and appeal.   Find out what&#8217;s scaring buyers off and if possible, correct that first. Sometimes it&#8217;s hard to hear negative feedback about your landscaping, decor, or whatever it may be (and please don&#8217;t shoot the messenger!) but working with a good real estate professional should be a little like working with other professionals on your team &#8211; they need to be able to tell you the truth, even if it&#8217;s not fun to hear.  Make sure you welcome the feedback!</p>
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		<title>CARBON MONOXIDE DETECTORS &amp; THE NEW REQUIREMENT</title>
		<link>http://www.serenogrouprealestate.com/carbon-monoxide-detectors-the-new-requirement/</link>
		<comments>http://www.serenogrouprealestate.com/carbon-monoxide-detectors-the-new-requirement/#comments</comments>
		<pubDate>Sat, 02 Jul 2011 16:42:00 +0000</pubDate>
		<dc:creator>Mary Kay Groth</dc:creator>
				<category><![CDATA[Current Market News]]></category>
		<category><![CDATA[Tips]]></category>
		<category><![CDATA[carbon monoxide detectors]]></category>
		<category><![CDATA[co2 detector]]></category>
		<category><![CDATA[mary kay groth]]></category>
		<category><![CDATA[new law]]></category>
		<category><![CDATA[Sereno Group]]></category>

		<guid isPermaLink="false">http://www.serenogrouprealestate.com/?p=629</guid>
		<description><![CDATA[Today is July 1, 2011 and many of us are getting ready for a leisurely holiday weekend as we celebrate July 4th with family and friends.  If you’re looking for new laws to review over the weekend,-aren’t we all -here is one that falls into a safety category. . . Carbon Monoxide Detectors, installation required [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.serenogrouprealestate.com/wp-content/uploads/2011/07/CO2-DETECTOR-IT-IS-THE-LAW.jpg"><img class="alignleft size-medium wp-image-630" title="CO2 DETECTOR IT IS THE LAW" src="http://www.serenogrouprealestate.com/wp-content/uploads/2011/07/CO2-DETECTOR-IT-IS-THE-LAW-300x224.jpg" alt="" width="300" height="224" /></a>Today is July 1, 2011 and many of us are getting ready for a leisurely holiday weekend as we celebrate July 4<sup>th</sup> with family and friends.  If you’re looking for new laws to review over the weekend,-aren’t we all -here is one that falls into a safety category. . . Carbon Monoxide Detectors, installation required as of <a href="http://www.ehow.com/list_6674598_california-carbon-monoxide-detector-requirements.html" target="_blank">7-1-11</a>.</p>
<p>Smoke detectors have been a part of our homes for many years and most of us hope never to need them.  The same applies to Carbon Monoxide detectors.  Because Carbon Monoxide is known as the “Silent “Killer” (it is odorless, colorless and tasteless), it  can catch its victims completely unaware.</p>
<p>The Center for Disease Control and Prevention reports that more than 400 people in the U.S. are killed annually from CO poisoning.  This represents the leading cause of accidental poisoning deaths in the U.S.  The majority of these occur in residential settings.</p>
<p>The new law requires the alarms must be installed outside each separate sleeping area in the immediate vicinity and on every level.  There are various types of alarms to choose from and depending if its new or existing homes will dictate the type to be used.</p>
<p><a href="http://www.serenogrouprealestate.com/wp-content/uploads/2011/07/CO2-DETECTOR-e1309624729543.jpg"><img class="alignleft size-medium wp-image-631" title="CO2 DETECTOR" src="http://www.serenogrouprealestate.com/wp-content/uploads/2011/07/CO2-DETECTOR-e1309624729543-224x300.jpg" alt="" width="224" height="300" /></a>The options available are affordable, easy to install, and available at all hardware stores.  Please take 30 minutes out of your day to purchase and install your Carbon Monoxide Detector.  You will be able to rest easier knowing that you are protected.  Most, if not all, carbon monoxide poisoning cases are preventable.</p>
<p>To find out more specifics about detectors, the law and general information, please go to:  <a href="http://casafehomes.org/law.html" target="_blank">http://casafehomes.org/law.html</a>.</p>
<p>As the saying goes, <a href="http://www.serenogrouprealestate.com/earthquake-preparedness-kit-checklist/" target="_blank">“An ounce of prevention is worth a pound of cure!”</a></p>
<p>To contact Mary Kay Groth, visit <a href="http://www.marykaygroth.com/" target="_blank">www.marykaygroth.com</a>.</p>
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